Tomorrow the Kindle version of my history/travel book becomes available on Amazon. The Paperback is already out and some lovely people have bought it – more than I anticipated since I don’t really get into the marketing swing until 10 August when I’m back in the UK.
I thought I’d share some of the marketing ideas that I’ve put together and the responses I’ve had to them -bear in mind that this is a non-fiction book and likely to have a limited audience.
1. I’ve had A5 posters made of the cover. I spent ages agonising over the size of these – naturally I thought the bigger the better. However, the posters are going to library, museum, visitor centre and supermarket notice boards in the towns and villages down the coast that feature in the book. The decision about size was taken on the basis that there is always pressure for space and it’s far easier to remove a large poster to make more space.
2. I’ve been fortunate enough to have articles published in a number of regional magazines and I approached the editors to see whether they would review the book. As all have agreed to do so a copy is winging its way to each of them.
3. I’ve used social media to a limited extent mainly because I don’t want to put folk into a catatonic state as I rabbit on. Creative1 publishing – the company that formatted the e-book has offered to do a number of tweets about it for me and of course I use this blog, Facebook and Twitter. In addition I’ve uploaded a number of the photos from the book as well as some that didn’t make it to Pinterest – www.pinterest.com/sheila0661/close-to-the-edge and I’ll be adding to the Board over the next few weeks.
4. I’ve approached the local radio station to see whether they would be interested in running a short piece as well. So far, the air waves are silent.
5. I now regularly follow some of the local newspapers to pick up any snippets of news relating to the area I’ve written about. This enables me to contribute to any debate or news item on-line without overtly touting the book.
I find, like many independent publishers/authors, that marketing is just not my thing. I shrink from banging on too much about The Book and don’t find it easy to “naturally” mention it in both on-line and direct conversations. When I’m back in the UK I’m going to a couple of independent bookshops in the area to see whether they would take the book on and that fills me with some trepidation too…and I’m not normally what you might describe as a shrinking violet. I can’t quite put my finger on why this is just yet so I’ve tried to adopt the attitude – “if you don’t ask – you’ll never get”. I also keep asking myself – “What’s the worst that could happen?” and have (perversely) rather pleasurable moments thinking up the most horrifying answers. It helps to soothe the fears.
So this is where I’m at right now. Saturday 1 August is E-Day for “Close to the Edge – Tales from the Holderness Coast” – it’s also Yorkshire Day so it seems fitting. Breath is baited!