E-Day for “Close to the Edge – Tales from the Holderness Coast”

Tomorrow the Kindle version of my history/travel book becomes available on Amazon. The Paperback is already out and some lovely people have bought it – more than I anticipated since I don’t really get into the marketing swing until 10 August when I’m back in the UK.

I thought I’d share some of the marketing ideas that I’ve put together and the responses I’ve had to them -bear in mind that this is a non-fiction book and likely to have a limited audience.

1. I’ve had A5 posters made of the cover. I spent ages agonising over the size of these – naturally I thought the bigger the better. However, the posters are going to library, museum, visitor centre and supermarket notice boards in the towns and villages down the coast that feature in the book. The decision about size was taken on the basis that there is always pressure for space and it’s far easier to remove a large poster to make more space.

2. I’ve been fortunate enough to have articles published in a number of regional magazines and I approached the editors to see whether they would review the book. As all have agreed to do so a copy is winging its way to each of them.

3. I’ve used social media to a limited extent mainly because I don’t want to put folk into a catatonic state as I rabbit on. Creative1 publishing – the company that formatted the e-book has offered to do a number of tweets about it for me and of course I use this blog, Facebook and Twitter. In addition I’ve uploaded a number of the photos from the book as well as some that didn’t make it to Pinterest – www.pinterest.com/sheila0661/close-to-the-edge and I’ll be adding to the Board over the next few weeks.

First Spurn Lighthouse later used for storing explosives.

First Spurn Lighthouse later used for storing explosives.


4. I’ve approached the local radio station to see whether they would be interested in running a short piece as well. So far, the air waves are silent.

5. I now regularly follow some of the local newspapers to pick up any snippets of news relating to the area I’ve written about. This enables me to contribute to any debate or news item on-line without overtly touting the book.

I find, like many independent publishers/authors, that marketing is just not my thing. I shrink from banging on too much about The Book and don’t find it easy to “naturally” mention it in both on-line and direct conversations. When I’m back in the UK I’m going to a couple of independent bookshops in the area to see whether they would take the book on and that fills me with some trepidation too…and I’m not normally what you might describe as a shrinking violet. I can’t quite put my finger on why this is just yet so I’ve tried to adopt the attitude – “if you don’t ask – you’ll never get”. I also keep asking myself – “What’s the worst that could happen?” and have (perversely) rather pleasurable moments thinking up the most horrifying answers. It helps to soothe the fears.

So this is where I’m at right now. Saturday 1 August is E-Day for “Close to the Edge – Tales from the Holderness Coast” – it’s also Yorkshire Day so it seems fitting. Breath is baited!

It had to happen didn’t it?

Back from a great week in bonnie Scotland only to find the gremlins are definitely at work. Why oh why did I have to say “Close to the Edge” would be available 1 June? For those of you waiting with bated breath…I’m sorry but there will be a delay. There are problems with the photos which, if said problems can’t be resolved, means I am not willing to publish as an e-book. Looking as it does at the moment, I wouldn’t buy the book so how could I expect others to do so?

I’m gutted really but 18 months of my life has gone into this and I don’t want to turn out a rubbishy looking product.

I’m absolutely not going to predict any more launch dates – but it could be…No! No more predictions! This indie publishing is a lot harder than I thought it would be – perhaps it would be easier if it were all text; perhaps…perhaps. Well I’m not going there either.

So please stay tuned in and bear with me in my frustration. AAAAGH!!!!!!!!

Close to the Edge? Close to Meltdown!

Long time no write! Since my last post I’ve been eagerly awaiting a verdict from the publisher about my book Close to the Edge. Finally, after getting all excited and talking turkey with the publisher, I get it kicked back with a comment that as they’re going to publish another book about East Yorkshire, they don’t want to take on a second one until sales figures are in. Did it really have to take eight weeks for them to tell me this? So after a week sticking pins in my voodoo doll, I’ve recovered my equilibrium and am on the move with the first version of the book – a Kindle version.

The Holderness Coast in days of yore

The Holderness Coast in days of yore

The book has a great selection of images both old and new (you’ll probably have to magnify this one to see it clearly) and I’ve learned that copyright is a minefield even for items that are over the prescribed time limits. I’ve spent so much time trying to track down owners, owners relatives, owners best friends and owners dog called Poochie that I’m beginning to think it isn’t worth the candle to include anything other than my own images. Still, ’tis done now as best I could.

I’ll by posting some of the images that didn’t make it into the book over on Pinterest – look for the Board called Close to the Edgeand over the next few weeks I’ll add to it. I’m also going to be making a few short clips for youtube so watch out for those as well.

So lots of final details to deal with whilst at the same time, I’m pressing on with a selection of spooky short stories – four written and three to go…oh and of course celebrating the anniversary of my first year in France (any excuse for a party). Suffice it to say I came, I saw and was conquered. It’s definitely home now.

Labour Pains II

Approaching the end of the editing process for my book Close to the Edge, have my witterings in my last blog been justified?
Emphatically not!

So far, Caroline Chadderton, my editor has combed through my typos, inconsistencies and bits of burbling with tact and zeal. No blood has been spilled; no tears shed. Instead her comments have been both insightful and helpful. What is particularly spooky is how she picked up on points where I felt some unease-such as my predilection for using modern slang and idioms at inappropriate moments. The objectivity she has brought has also increased my ability to see things from the reader’s viewpoint and hence improve my explanations of certain events and issues.

She has yet to do the final formatting and let me have her final comments but all in all this has been a powerful experience and one definitely worth considering if you are going down the self-publishing route.

The next steps are to wrap up the permissions for photos and quotes which so far has been a bit fraught as I struggle to ensure I don’t infringe anyone’s copyright. Then there are the photos to caption, acknowledgements to make and finally uploading it all to Createspace. Oh yes, then there’s a pricing policy and a marketing strategy to work out. In between, there’s a quick trip back to the UK and I’ll try to finish my next Mag. Op. – a collection of spooky short stories. That’s me stitched up for the next three months. Christmas? What’s Christmas precious?

Labour Pains

Prolonged birthday celebrations mean I’ve been somewhat tardy in attending to this blog nevertheless I’ve not been entirely lost in jollity. I’ve started on what I hope will be the last twiddle phase of my book Close to the Edge.

I finally came to a decision about professional editing and have entrusted the book to a pro. How much she will slice and dice is yet to be seen but I confess, I await her verdict with some trepidation. In coming to this decision – to edit or not to edit – I read up on others’ experiences and talked to a few trusted friends and even to a “proper” author who lives here in the village. Opinion was divided but there was one area where agreement was reached –the number of poorly presented, formatted and copy-edited e-book offerings that are out there and that’s before the quality of the writing is put to the test. Even I, a late-comer to reading ebooks , have noticed this. I would say about 10-12% of those I’ve downloaded fall into the category of poor presentation with typos, photos that move from one page to another, confusion over homonymic words and so on.

I don’t want to fall into this category and even though I’ve combed my mss umpteen times I still pick up the odd error or the desire to tweak a paragraph here and there so perhaps professional copy-editing is essential. However, I’ve gone for the Full Monty to include textual/structural editing. It’s a more subjective element and I wonder how and how well I’ll manage the feedback.
Already I’m picking over the one piece of feedback I’ve had so far – and that is only based on a read through of the first and last chapters so that the poor lady could give me an idea of cost.

“You write with fluency and authority” she observed. Like a cat on a mouse I pounced on the words. Is that good? Or does she really mean I waffle on and sound like a bossy know-it-all? I’ve turned her words inside out and upside down to understand her “true” meaning. Why can’t I take them at face value? Shades of my schooldays when Miss Grey, my teacher, returned the obligatory weekly essay, garnished with red ink, with the comment – “Sheila you have let your imagination overrule the necessity for neat hand-writing and attention to punctuation.”
Have I spent the better part of a year only to turn out a pile of goose-poo? Would I be better taking up underwater-knitting? What do I do if I receive negative feedback or suggestions for changing parts of the book? Do I change them?

The obvious answer is…it’s my book therefore it’s my choice…and yet.

I’ve paid a lump out of a limited budget to someone who is well-established in her field with a list of credits a mile long, particularly for non-fiction. How confident would I feel about ignoring her opinions? Answer – I don’t know. In most areas of my life I’m a pretty confident cookie, but with my writing – it’s the opposite. Generally I shrink from exposing the waffling of an over-taxed brain to anyone – it is a miracle akin to the wine and water trick that I’ve had anything published at all. I’m guessing it’s the same for many writers.

So over the next few weeks this blog will be less about adventures in France. Instead, I shall be sharing the pains, the labour pains if you will, of the editing process and hopefully you’ll be in on The Birth of this masterpiece around Easter next year.

Close to the Edge

Close to the Edge

“You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.”

Are we at war? Have I done a Rip van Wrinkle (I was going to write “sleeping beauty” but this is not a work of fiction)and just woken up? Actually yes I have but let’s not spoil things.

Why is my inbox loaded with weighty missiles? Some from a group called, as far as I understand it, the Trads and others from a bunch called the Indies. Whoever these people are they are trying to enlist me into their armies and me with flat feet and bottle-bottom glasses. But they’re everywhere sniping at each other across everyman’s (and woman’s) land known as the Blogosphere.

The Trads declare Indies are killing them indiscriminately and without editing aforethought. They rubbish the rubbish that Indies produce crying that it pollutes the totally excellent Trad streams of consciousness. They abominate the horrible cheap prices or worse, the freebies, that a poor ignorant civilian population gobble up because they’ve been brainwashed into thinking that cheap is good and never mind the quality.

Then we have the Indies – the rebels with a cause, crying “freedom and who needs agents and greedy publishers anyway?” They gloat over the effectiveness of their mass writing tactics and the high payoffs. They launch statistics about who bought what from whom and when and where (and probably how and why for all I know). With glee, they parade those (according to Trads) treacherous turncoats who have done a deal with the devil and joined the Indie cause.

All I ever wanted was to write and I have enough self-belief to think that if the Trads don’t want me then in the words of Ol’ Blue Eyes I’ll do it my way.

Now Trads and Indies – play nicely and kiss and make up.

Have a great weekend…and don’t forget to wear your flak jacket.
PS The title quote is from Nietzsche

If You Publish, They Will Come – Ha!

I’ve been tied up with the day job this week so have had little time to blog but did catch up with my Reader items plus read a book that I wish I’d found six months ago – more of that to come.

The posts that go into my Reader have one thing in common – their authors are working their butts off getting their books in print and promoting them. My own efforts look particularly feeble by comparison. If hard work, perseverance and sheer bloody-mindedness count for anything they all deserve spectacular success.

It’s clear that being an accomplished writer is just not enough if you follow the self-publishing route. You also need to be entrepreneurial in spirit, a great salesperson not afraid to blow your own trumpet, inventive, think-on-the-hoof type, publicist and self PR and probably much more. It’s not enough to say “all I want to do is write” unless of course you’re happy for your pearls to languish unseen in the bottom of a drawer.

I suppose I was naive when I published Time for Your Life. Actually no I wasn’t naive I was just plain stoopid. I think somehow, somewhere I had this computation that the book would almost sell itself. Perhaps I have this subconscious arrogance that tells me “cream rises”. Whatever delusions I was suffering under they were put to flight with a vengeance when I read “Self-Printed – the Sane Persons Guide to Self-Publishing” by Catherine Ryan Howard (she blogs as Catherine Caffeinated). This book is an account of how she came to self-publish her own non-fiction and what worked for her in marketing and selling. She’s very clear that the book is about the way she did it and makes no claims for it to be the only way but her sales figures speak for themselves. She also is a very funny writer.

Well what an eye-opener. I think I can claim to have made every mistake possible and the really really really irritating thing is that what she writes just makes total sense if you are going to self-publish. At least it does to me…now. Grrrrrrr!

So I’m wondering if there’s some spore or virus that is released into the atmosphere when a writer is about to self-publish that unless you are really smart completely blinds you to the work that lies ahead turns your brain into a soft gooey mush and sucks out any last remnants of practicality and common sense – just for good measure.

Or is it that I have a very active self-deception gene? Please tell me I’m not alone.

Have a good weekend – I’ll be back next week.