The Gentle Art of Indie Publishing

Spurn Head

Spurn Head

Those of you who follow this blog will know that I’ve been struggling somewhat with getting my book “Close to the Edge – Tales from the Holderness Coast” published and available to my eagerly waiting fans (yes all two of you). I have news for you…it’s much harder than I thought! I’m not the most gifted person when it comes to technology and the good folk at Createspace have tried to help me as much as possible but it has still taken 10 uploads of the text to get it right. Mostly the problem has been with the images, photographs in the main, and the complete mental block I have when it comes to pixels, dots per inch and other esoteric measurements. The cover has changed at least five times and the back cover blurb about three times.

However, it’s done; the mss is having its final review at Createspace; cover completed, distribution channels selected, keywords and pricing are settled; it’s been a steep learning curve. I don’t want to raise hopes (!) but I think it’s going to be August before Close to the Edge sees the light of day.

So now I turn my mind (or what’s left of it) to marketing.I must have read half a dozen books and a zillion articles about “how to do it and what to do” and am left feeling that it’s a full-time job. So how does one market a non-fiction, local history book?

At first I thought only in terms of a local niche market – local residents and tourists. This has now expanded somewhat and my “audience” hit list includes ex-pats in Europe who were once connected with/have an interest in the area; emigrants to the US, Canada, Australia and New Zealand. How do I reach them? The classic answer is through social media and apart from this blog and my Facebook pages I’ve started to explore Pinterest. I think I need to learn how to use Twitter effectively too. I’d be very happy to hear from anyone who has survived their first book marketing project and is willing to share their experiences and tips.

In the next few weeks – if you happen to be out and about in East Yorkshire (and why wouldn’t you be) you may well see some tasteful flyers for the book in indie bookshops, libraries, museums and hopefully in one or two visitor centres. I have yet to discover how to persuade these cash-strapped organisations to actually buy some copies for resale and what sort of a deal can be done between us but I’m working on it.

I’ve also approached some regional and local magazines, newspapers and, when I get to it, local radio stations to see whether they would do a review or give me a few column-inches/air time. So far a deafening silence but I live in hope.

All in all August looks like being pretty hectic but, who knows, it could also be a whole lot of fun.

PS Just got a “Yes happy to review” from the Editor at The Dalesman. Thank you Adrian.

“You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.”

Are we at war? Have I done a Rip van Wrinkle (I was going to write “sleeping beauty” but this is not a work of fiction)and just woken up? Actually yes I have but let’s not spoil things.

Why is my inbox loaded with weighty missiles? Some from a group called, as far as I understand it, the Trads and others from a bunch called the Indies. Whoever these people are they are trying to enlist me into their armies and me with flat feet and bottle-bottom glasses. But they’re everywhere sniping at each other across everyman’s (and woman’s) land known as the Blogosphere.

The Trads declare Indies are killing them indiscriminately and without editing aforethought. They rubbish the rubbish that Indies produce crying that it pollutes the totally excellent Trad streams of consciousness. They abominate the horrible cheap prices or worse, the freebies, that a poor ignorant civilian population gobble up because they’ve been brainwashed into thinking that cheap is good and never mind the quality.

Then we have the Indies – the rebels with a cause, crying “freedom and who needs agents and greedy publishers anyway?” They gloat over the effectiveness of their mass writing tactics and the high payoffs. They launch statistics about who bought what from whom and when and where (and probably how and why for all I know). With glee, they parade those (according to Trads) treacherous turncoats who have done a deal with the devil and joined the Indie cause.

All I ever wanted was to write and I have enough self-belief to think that if the Trads don’t want me then in the words of Ol’ Blue Eyes I’ll do it my way.

Now Trads and Indies – play nicely and kiss and make up.

Have a great weekend…and don’t forget to wear your flak jacket.
PS The title quote is from Nietzsche