Weaving through a Salon du Livre

On Sunday I had my first experience of selling my book ‘The Weave’ direct to the public who came to our village’s first Salon du Livre. Just to explain – this is an event where authors have a table, load it with books and potential readers/buyers come and browse. Such events are held all over France particularly during summer.

I had no expectations of mega sales or indeed of any sale. The book is published in English only (at the moment), the English-speaking community in our small village and environs is tiny and I am a totally unknown. However I thought the experience would be invaluable.

So, there I was. 8.15 on a wet morning armed with copies of the book and some props just to attract interest. I had thought that each author was to have an individual table so it was a surprise to find long rows of tables and chairs with each author’s space meticulously marked out.

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Setting up the Salon

Quick review of the ‘montage’ I had planned and most of my props, all of which play a part in the book, went back in the car.

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Planned montage – dress rehearsal in big bro’s kitchen

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Actual display

Learning point 1 – find out in advance just how much space there will be for the display.

Around 9.30 the public started to drift in. At first it was more like a social gathering as neighbour chatted to neighbour yet eventually people began to browse what was on offer. Many of the authors offered books about local and regional events, places and people. These were clearly very popular and little groups clustered around their tables.

By 11.30 my own display was looking a bit lonely. Fellow author Robert Rigby with a selection of his books  was the only other Brit novelist present and, bless him, he took pity on me and bought the first copy of ‘The Weave.’ I wish I could say that act of kindness opened the buying floodgates but no!

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The Paul Hanson book duo by Robert Rigby

There was more interest in the spider artistically draped over some of the books than the book itself.

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Never mind the book-tell me about the spider

However things picked up and I had people stop to chat and look at the book. What was interesting for me though was that Robert apart, all these visitors were the female of the species. Many picked up a copy, leafed through it and asked me to translate the blurb and then, with a regretful gallic shrug and a ‘je lis pas en Anglais’ put the book back.

Learning point 2 – more like a question – why were the ladies present attracted to my table? Was it the cover of the book? Because the author was female? They felt sorry for me?

To follow up these thoughts I began to ask the question – what attracted you to the table? The majority of replies was ‘the cover’ thus reflecting the advice always doled out – the cover is the first selling point.

I made a handful of sales in the period just before lunch – all to Brit buyers bar two. thank you, thank you.

The afternoon was dead for me saleswise so I spent my time cruising the other tables and networking. I received an invite to an authors’ group in a neighbouring village and signed up for another salon in Quillan in August where I’m told there is an enthusiastic English-speaking book-buying community. We shall see.

I picked up a few tips about presentation and…

Learning point 3 – I must get some sort of ‘business’ card printed.

Some authors had give-aways like bookmarks and pens; some placed a purchase in dinky little carrier bags with the book cover printed on them. All good stuff to think about for the future and at least I can go to the other two salons that I’ve signed up for with a bit more confidence and understanding of how they work – valuable experience.

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Paperback Writer

My first novel The Weave came out in paperback this week on Amazon and I’m eagerly waiting my copies of it. The Kindle version sold OK but I have this mental glitch that it’s not a ‘proper’ book unless it’s in paperback so I have used some of the Kindle sales to fund the paperback.

All that remains now is to boost publicity for it which I really don’t like doing but know it’s a ‘must’.

Where to begin? I’m using my social media as one prong of attack; have invested a very little in some paid-for promotion as a second prong and the third has been to take advantage of some very generous bloggers who will feature the book. A final thrust, when my copies arrive, is to have them on sale in our local cafe/bar (the village attracts a fair few English-speaking visitors) and the big supermarket Leclerc is also going to take copies on sale or return.

I keep being asked whether I will have it translated into French and have looked at the possibility but as yet I have not decided. Financially it would be an investment that I can’t quite rise to…as yet. I’ll see how English sales go.

So, if you are kindly inclined here are the links to:

https://amzn.to/2TKH4pu. – UK

https://amzn.to/2HZxk9F – US

where you can purchase the book. Happy reading.

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Writing, Waiting & Wondering

This blog will be reporting me for neglect before too long but I assure you I’ve not flown off on my broomstick to pastures new and green.

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However, I do feel like I’m in limbo land at the moment. After the build up to launching  The Siren and Other Strange Tales;  – all the editing, formatting, checking and double checking – once it was over I felt rather flat and a bit lost.

feeling flat

Then the reality of marketing and promoting set in. There were sites where I needed to upload/update the book’s details; social media to manage, guest blogs to write. I understand that I need a fan base, a platform from which to launch my wares but I struggle to find creative, diverse and subtle ways of saying ‘just buy the bloody book will ya?’

Somehow through it all this Blog got put to one side.

Following on from The Siren’s launch I drafted a plan for loosing my first novel ‘The Weave’  into the world. I had approached a few agents, more in hope than expectation, all of whom said thanks but no thanks. Then I had one more try and the synopsis and first three chapters duly landed on the agent’s desk. I forgot about it until I got an email asking to see the whole mss. I sat looking at the email, my mouth so far agape I began to drool on the keyboard. Now this might not seem like much but for me who has never had a foot over the threshold of trad. publishing, it seemed like a huge step forward.

But then the spanner hit the works. Do I go ahead with my own publishing plan anyway? Do I commission the cover? Do I send review copies out? What if (wild imagining here) the agent wants to represent me, everything will change, won’t it? And at that point, just as my ancient PC does when I give it too much to consider and organise, I froze; hung up; went into stasis and will not unfreeze I suspect until I have a reply from the agent.

In an effort to  break loose I began book number 2 set in the 13th century. I got about a quarter way through the first draft and then lost the plot…literally. I am back to my old nemesis – I know what the beginning and the ending are going to be like but what happens in between…??? I may have mentioned it in earlier posts I have a disc full of novel sandwiches without their filling. I am determined that this one will not join them and have decided to take a break from it for a wee while. Instead I am researching and pitching some magazine articles just for a change of scene.

So there’s a quick update for those of you wondering whether I’m away travelling on my time machine. I would say watch this space but I won’t because it may only be a blank screen.

Oh and did I mention that I’ve quit smoking, the cartilage in my right knee has gone awol  so I need a new knee and I’ve acquired a gorgeous seven-month old Alsatian/Husky dog called Petra?

To Market, To Market, To Sell a New Book

I’m back from a whistle-stop tour down the East Yorkshire coast where, with copies of my book about the coast “Close to the Edge” in hand and hope in my heart, I did the rounds of libraries, museums, indie bookshops, tourist offices and (thanks to a brill idea from photographer June Berridge) the large caravan parks.

It was an enjoyable if exhausting experience with lots of learning points to reflect on. So here goes.

1. You can’t prepare soon enough for your marketing activities. I had a rather fixed idea that it would be better to see people in person (and I still think so) but with that wonderful thing hindsight, I should have at least dropped an e-mail to some of the people I wished to meet. As it was, several were on holiday so I made double work for myself in having to contact them on my return. However, I’ve still managed to get the book into the three relevant libraries. I donated a copy to each of them (received with thanks in these austere times) and they will appear in the local history section. Note to self: in future go direct to the Library Acquisitions person based in local council offices.

2. Be as clear as possible about who will be likely to buy the book and think “out of the box”. June’s idea of the caravan sites, packed with tourists was a brilliant one and I was able to leave wodges of leaflets and sell some copies at those I visited.

3. Places that sell books are not likely to appreciate any promo that says “available from Amazon” on it. Doh! I made the mistake of having some flyers printed featuring the front cover of the book with just that written on it. Only the caravan parks were willing to accept them. It’s obvious now I come to think of it but the original purpose of the flyers was a different one which leads me to…

4. I had intended to use the flyers as mini-posters believing that the local supermarkets and visitor centres would let me post them on their notice boards. However, they turned out to be more useful as ‘grab and go’ leaflets so the large box of drawing pins and a wodge of blutack were redundant.

5. Be aware of the space that some potential outlets have for displaying books. The tourist offices I visited were small with little shelf space. However, I have been able to do a “sale or return” deal with one of the larger ones but even so, they don’t want to stock more than a half dozen. They take 10% of the sale price by the way.

6. Check opening times! I would have saved myself time and the price of several lattes, if I’d checked earlier for some of places I wanted to visit.

7. Have some sort of ‘pitch’ ready. I’m really uncomfortable trying to sell anything and found myself gabbling away to some poor soul that I cornered. After the first day, it went a bit smoother and by the last day I had it down pat. I wish I’d thought out what to say sooner. Be upfront about price and not apologetic and squirmy. The price is the price – take it or leave it…in the nicest possible way.

8. Listen to what potential buyers/stockists say to you. I picked up quickly on the fact that although the book covers the whole East Yorkshire coastline, the buyers/stockists wanted to know specifically whether the contents covered their specific town/village and was able to adjust what I said to them accordingly. I also found that they were able to suggest other places and people to contact that I wasn’t aware of (see 1 above) so I came back with a load of new contacts. I also learned more about stockists’ buying process and how that works.

9. This is a point I’ve read a zillion times elsewhere – it’s the cover that counts. Even if you’re doing the whole publishing shebang on a shoestring I would suggest that the biggest and best investment to make is in the cover. My cover features a photo of Spurn Point which spreads across front and back and drew a lot of positive comments – I think because it’s quite striking and a bit intriguing. But it’s the cover that buyers/stockists look at first, last and in between. They’ll riffle the pages a bit but they always come back to the cover.

Photo of Spurn Point - adapted for the cover

Photo of Spurn Point – adapted for the cover

10. Finally, if, like me, you have to travel around to do your marketing bit, have a good friend with a comfy sofa where you can flop out at night.

E-Day for “Close to the Edge – Tales from the Holderness Coast”

Tomorrow the Kindle version of my history/travel book becomes available on Amazon. The Paperback is already out and some lovely people have bought it – more than I anticipated since I don’t really get into the marketing swing until 10 August when I’m back in the UK.

I thought I’d share some of the marketing ideas that I’ve put together and the responses I’ve had to them -bear in mind that this is a non-fiction book and likely to have a limited audience.

1. I’ve had A5 posters made of the cover. I spent ages agonising over the size of these – naturally I thought the bigger the better. However, the posters are going to library, museum, visitor centre and supermarket notice boards in the towns and villages down the coast that feature in the book. The decision about size was taken on the basis that there is always pressure for space and it’s far easier to remove a large poster to make more space.

2. I’ve been fortunate enough to have articles published in a number of regional magazines and I approached the editors to see whether they would review the book. As all have agreed to do so a copy is winging its way to each of them.

3. I’ve used social media to a limited extent mainly because I don’t want to put folk into a catatonic state as I rabbit on. Creative1 publishing – the company that formatted the e-book has offered to do a number of tweets about it for me and of course I use this blog, Facebook and Twitter. In addition I’ve uploaded a number of the photos from the book as well as some that didn’t make it to Pinterest – www.pinterest.com/sheila0661/close-to-the-edge and I’ll be adding to the Board over the next few weeks.

First Spurn Lighthouse later used for storing explosives.

First Spurn Lighthouse later used for storing explosives.


4. I’ve approached the local radio station to see whether they would be interested in running a short piece as well. So far, the air waves are silent.

5. I now regularly follow some of the local newspapers to pick up any snippets of news relating to the area I’ve written about. This enables me to contribute to any debate or news item on-line without overtly touting the book.

I find, like many independent publishers/authors, that marketing is just not my thing. I shrink from banging on too much about The Book and don’t find it easy to “naturally” mention it in both on-line and direct conversations. When I’m back in the UK I’m going to a couple of independent bookshops in the area to see whether they would take the book on and that fills me with some trepidation too…and I’m not normally what you might describe as a shrinking violet. I can’t quite put my finger on why this is just yet so I’ve tried to adopt the attitude – “if you don’t ask – you’ll never get”. I also keep asking myself – “What’s the worst that could happen?” and have (perversely) rather pleasurable moments thinking up the most horrifying answers. It helps to soothe the fears.

So this is where I’m at right now. Saturday 1 August is E-Day for “Close to the Edge – Tales from the Holderness Coast” – it’s also Yorkshire Day so it seems fitting. Breath is baited!

Close to the Edge? Close to Meltdown!

Long time no write! Since my last post I’ve been eagerly awaiting a verdict from the publisher about my book Close to the Edge. Finally, after getting all excited and talking turkey with the publisher, I get it kicked back with a comment that as they’re going to publish another book about East Yorkshire, they don’t want to take on a second one until sales figures are in. Did it really have to take eight weeks for them to tell me this? So after a week sticking pins in my voodoo doll, I’ve recovered my equilibrium and am on the move with the first version of the book – a Kindle version.

The Holderness Coast in days of yore

The Holderness Coast in days of yore

The book has a great selection of images both old and new (you’ll probably have to magnify this one to see it clearly) and I’ve learned that copyright is a minefield even for items that are over the prescribed time limits. I’ve spent so much time trying to track down owners, owners relatives, owners best friends and owners dog called Poochie that I’m beginning to think it isn’t worth the candle to include anything other than my own images. Still, ’tis done now as best I could.

I’ll by posting some of the images that didn’t make it into the book over on Pinterest – look for the Board called Close to the Edgeand over the next few weeks I’ll add to it. I’m also going to be making a few short clips for youtube so watch out for those as well.

So lots of final details to deal with whilst at the same time, I’m pressing on with a selection of spooky short stories – four written and three to go…oh and of course celebrating the anniversary of my first year in France (any excuse for a party). Suffice it to say I came, I saw and was conquered. It’s definitely home now.

Seductive Synopses

Something from the motivational conference I attended earlier this week must have snuck into one of the spare rooms in my brain because I have shifted some work this week. For the first time ever I chose to put writing above the day job so I got a real feel for what life might be like if I ever give up the day job.

In line with my policy of trying to get a couple of articles accepted every month I have a queue of pieces all waiting in their allotted folders to be fully developed. The basic idea is there together with notes and research material. To get them all placed I sent out a half-dozen pitches and whilst I was at the conference two came back as acceptances…well one had a laconic “let me have a look” but ever the optimist I take that as a yes. Writing those two articles kept me full at it until the witching hour on Tuesday.

But the big thing this week was a nibble from a publisher and very pleasant it was too. In a rush of enthusiasm, on spec I had submitted a 150 word general summary of the book The Uncertain Coast via the publishers’ website. Just in case you’ve forgotten the Uncertain Coast is an illustrated light-touch history of the towns and villages lost to the sea on the unstable Holderness coast and of some of the people who lived in them. On Wednesday the publishers came back and asked for a full synopsis.

Yikes – this presents something of a problem. They want details of word count, how many photos/piccys, chapters and chapter summaries, markets and market sizes, hat and shoe sizes – no I made those up just to check you’re still awake. The problem is I simply don’t know. I’m about a third of the way through the research and have just the first chapter written plus two others.

I’m not great at planning out a structure, chapters and content before I’ve completed the research. When I judge I’ve got all the material I can access together, then I start to fit the pieces and the book evolves. So collecting up some emergency rations – fruit, energy bars and sport water – what? Who wrote that? My emergency rations come in the form of choccy, cashew nuts and a fruity red wine. I went into conclave with my co-author i/c photography and we knocked something into shape. I was elected to turn that something into a persuasive, seductive come-and-buy-me to the publishers.

I’m currently on version 5, weary, wordless (well almost) and most telling of all, I’ve realised that seduction is not my forte.

Y’all have a good weekend now.